ExisWeb conducted a study of the hamburger icon with 240,000 users. Only 6% of iOS users and 25% of Android users actually clicked the icon—meaning perhaps it’s not as easily understood as its design pattern status makes it seen.
But, design patterns are perfected when a user is given something for an action. Anyone using a hamburger nav on their mobile device should get a FREE hamburger. Right?!
Cause I’m hungry like a YETI!
UX: Something to consider in 2015
The infamous hamburger nav. What did we learn?